Creative director and AI film director making brands, campaigns and full-AI films for clients worldwide.

Working with me

Senior thinking.
Hands-on craft.

01

Questions
first

We take the brief apart together, and I ask everything until we both know exactly what we’re making and why.

02

Real
insight

I dig until I find a truth about your audience and business that an idea can actually stand on.

03

Ideas with
a reason

Insights become branding and campaign concepts, so you never have to wonder what the creative is based on or why it fits your brand.

04

Copy &
art direction

I write the copy or lead top-tier writers, and art-direct every detail so the work looks and sounds unmistakably yours.

05

AI that looks
like cinema

Full-AI or hybrid (AI + live action) content, turnkey, at the level of a global film production.

06

Full
transparency

Clear scope, honest timing and regular check-ins. You always know where the project stands and what’s next.

About

Creative Director, Art Director, AI Film Director. Tel Aviv, Worldwild.

Sofia Weinstein

I’m an odd mix.A creative who trained as a strategist.Obsessed with craft, but the idea comes first.Every project an art object, every dollar on screen.I’ve led hundreds of commercial shoots.With AI, I now direct films for global brands myself.

Clients

Clients: Adidas, Mars, Harrods, Revolut, Bayer, Magnum, Yandex, Piaget, Yango Deli, BeInCrypto, Erdem, Arrival, JamX.